Privacy Policy

1. Introduction

Welcome to Serpeyes. We operate the website at serpeyes.com and provide website development, app development, SEO, AEO and digital marketing services.

This Privacy Policy explains how we collect, use, store and protect your personal data when you visit our website or engage our services. We are committed to handling your data responsibly and in accordance with the Personal Data Protection Act 2012 of Singapore (PDPA).

By using our website or services, you agree to the practices described in this policy.

2. Who We Are

Name: Serpeyes

Contact email: hello@serpeyes.com

3. What Data We Collect

We collect the following categories of personal data:

Information you provide directly:

• Name and email address when you submit an enquiry or book a consultation
• Company name and project details when you submit a form
• Website URLs you submit for a free audit or review
• Payment information when you engage us for a paid project (processed by our payment provider, not stored by us directly)
• Any information you include in messages or correspondence with us

Information collected automatically:

• IP address and approximate location
• Browser type and device information
• Pages visited on our website and time spent on each page
• Referring website or source
• Cookies and similar tracking technologies as described in Section 8

Information from third party integrations:

• Google Search Console or analytics data when you grant us access as part of an SEO engagement
• Any data you import or connect through third party integrations you authorise

4. How We Use Your Data

We use your personal data for the following purposes:

To provide our services: Delivering the website, app, SEO, AEO or marketing work you have engaged us for, processing audits and generating reports, managing your project and communicating with you about it.

To respond to your enquiries: Responding to consultation requests, project enquiries, support questions and general enquiries.

To improve our services: Analysing how people use our website to identify issues and improve our content and offerings. We use aggregated and anonymised data for this purpose wherever possible.

To send you relevant communications: Sending updates about your project, relevant insights and occasional marketing emails. You can opt out of marketing emails at any time using the unsubscribe link in any email we send.

To comply with legal obligations: Maintaining records as required by Singapore law, responding to lawful requests from authorities and enforcing our Terms of Service.

5. Legal Basis for Processing

We process your personal data on the following grounds:

• Contract: Processing is necessary to fulfil our agreement with you to provide our services.
• Legitimate interests: We process certain data to improve our website and services, prevent fraud and communicate relevant information, where these interests are not overridden by your rights.
• Consent: Where we rely on consent, such as for marketing emails, you can withdraw consent at any time.
• Legal obligation: Where we are required to process data to comply with Singapore law.

6. How We Share Your Data

We do not sell your personal data to any third party. We share data only in the following circumstances:

• Service providers: We share data with trusted third party providers who help us deliver our services. These include cloud hosting providers, payment processors, email delivery services and analytics tools. All service providers are contractually required to handle your data securely and only for the purposes we specify.
• Google: When you grant us access to Google Search Console or Google Analytics, data flows between Serpeyes and Google in accordance with Google's own privacy policy and the permissions you grant.
• Legal requirements: We may disclose your data if required to do so by law, court order or a lawful request from a Singapore government authority.
• Business transfers: If Serpeyes is involved in a merger, acquisition or sale of assets, your data may be transferred as part of that transaction. We will notify you before your data is transferred and becomes subject to a different privacy policy.

7. Data Retention

We retain your personal data for as long as necessary to provide our services and comply with our legal obligations.

Specifically:

• Client and project data is retained for the duration of our engagement and for 12 months after the project ends
• Audit and report data is retained for the duration of the engagement it relates to
• Enquiry and consultation request data is retained for 24 months
• Payment records are retained for 7 years as required by Singapore tax law

You can request deletion of your data at any time by contacting us at hello@serpeyes.com

8. Cookies

We use cookies and similar technologies to operate our website and improve your experience.

• Essential cookies: Required for the website to function. Cannot be disabled.
• Analytics cookies: Help us understand how visitors use our website. We use this data in aggregate form to improve our content and user experience.
• Marketing cookies: Used to track effectiveness of our marketing campaigns. You can opt out of these through your browser settings or our cookie consent tool.

You can control cookies through your browser settings. Disabling certain cookies may affect the functionality of our website.

9. Data Security

We take reasonable technical and organisational measures to protect your personal data from unauthorised access, loss, misuse or disclosure. These measures include encrypted data transmission, access controls and regular security reviews.

No method of transmission over the internet is completely secure. While we work hard to protect your data, we cannot guarantee absolute security.

10. Your Rights Under PDPA

Under the Singapore Personal Data Protection Act 2012, you have the right to:

• Access: Request a copy of the personal data we hold about you.
• Correction: Request correction of any inaccurate or incomplete personal data.
• Withdrawal of consent: Withdraw consent for data processing where we rely on consent, without affecting the lawfulness of processing before withdrawal.
• Data portability: Request your data in a structured, commonly used format where technically feasible.

To exercise any of these rights, contact us at hello@serpeyes.com. We will respond within 30 days.

11. International Data Transfers

Serpeyes uses cloud infrastructure and third party services that may process your data outside Singapore. Where data is transferred internationally, we take steps to ensure appropriate safeguards are in place in accordance with PDPA requirements.

12. Children

Serpeyes is not intended for use by anyone under the age of 18. We do not knowingly collect personal data from children. If you believe we have inadvertently collected data from a child, please contact us at hello@serpeyes.com and we will delete it promptly.

13. Changes to This Policy

We may update this Privacy Policy from time to time. When we make significant changes we will notify you by email or by posting a prominent notice on our website. The date at the top of this policy reflects when it was last updated.

14. Contact Us

If you have any questions about this Privacy Policy or how we handle your data, please contact:

Serpeyes

Email: hello@serpeyes.com

If you have an unresolved concern, you may also contact the Personal Data Protection Commission of Singapore at www.pdpc.gov.sg.